The rapidly evolving healthcare industry requires medical specialists to stay up-to-date with current trends, and that includes modern marketing strategies.
With numerous healthcare specialists nowadays, marketing has become an essential aspect of your professional practice. Aside from the tight competition among medical practitioners, the Internet and digital technology have also made healthcare marketing even more challenging. These disruptive technologies have brought a myriad of marketing strategies that healthcare practitioners need to keep abreast of.
But however challenging marketing may be, its importance cannot be overstated. The reality is that medical specialists need to attract new patients and retain current patients.
Medical Presentation as Time-Proven Marketing Strategy
Perhaps one of the simplest yet most effective ways to ‘sell’ your service is through medical presentations. A time-proven and tested marketing technique for healthcare professionals, medical presentation enables you to showcase your expertise not just to patients but to colleagues as well. It is a great way to gain new patients and referrals from colleagues.
However, it is not enough that you stand in front of an audience and start a monologue. In this age of computers, you need to be creative when it comes to your medical presentations. Slide presentation software, such as Powerpoint, has become a regular part of medical presentations. Having visuals to support your talk makes your presentation more powerful and engaging.
Slide presentation software suites are great for displaying infographics, images or videos. Many doctors even hire a Powerpoint designer, graphic artists or visual marketing specialists to ensure that their presentations are on point.
Tips for a Powerful Medical Presentation
There are several things you can do to make your presentation more effective.
- Start off with a bang. Go straight to the subject in an emphatic, bold, exciting, and challenging way. Capture the attention of your audience and make them anticipate the climax of your presentation.
- Tell your audience why your presentation is vital to them. This increases their level of attention and interest towards your presentation. Knowing that the subject is of personal importance to them, they will likely stay to hear you finish your talk.
- Use the appropriate language. Even the best presentations are useless if you are not connecting with your audience. Talk in a language that your audience will understand. If you’re talking with laypeople or non-medical professionals, try to use ordinary language as they won’t understand medical jargons.
- Be concrete and specific. Use real-life examples. Healthcare topics are abstract topics, as much as possible, give real-life examples that they can relate to. Choose examples or information that is relevant to your audience.
- Give more inputs and ideas. Don’t bore your audience by dwelling, belaboring or lingering on repetitive subjects. Feed your audience with several new ideas and inputs. Maximize the time given to you to show your full expertise and knowledge.
- Stick to the allotted time. A long presentation isn’t necessarily a good presentation. In fact, it can backfire against you. Deliver your talk within the time schedule. If possible, dry run your material to see how you can adjust the pacing.
- Engage with the audience. As mentioned above, gone are the monologues. Encourage your audience to participate through asking questions or giving comments. This also gives your audience a peek at how you converse with patients.
- Be positive. Keep a smile throughout your talk. If there are several presenters, be supportive of other speakers and the program. Give credit to people around, especially your colleagues. This way, you can gain their confidence and hopefully, they will refer patients to you too.
- Be confident and have fun. Once you start your medical presentation, be bold and just have fun!
By applying these tips, you can make any presentation more engaging and effective. Always remember that the goal of your presentation is to impart valuable information to your audience, whether they are laypeople or colleagues. And hopefully, through these talks, you can gain new patients and establish your medical practice.